The best connections start with a conversation.

Instagram profile page showing a grid of images and videos featuring local businesses and landmarks in Rhinebeck, NY and surrounding areas, including eateries, shops, and scenic views.

Ready to bring your small business to life in a way that truly connects?

Our collaboration can shine a light on your business in a way that feels genuine and rooted in community. 

If you’re looking for authentic visibility and results that feel organic, let’s partner! I'd love to hear from you and explore how we can work together.

Words from My Partners

  • I’ve loved partnering with Michella Hand; she’s such a genuine voice in our community and does an amazing job finding hidden gems and spotlighting local places and services you may not have heard about yet. Working with her has been such a great fit because she truly supports the people who make our community great. If you follow her, you know she brings so much heart and authenticity to everything she shares. Thanks, Michella!

    Sarah Thomas-Clark, Thomas Pest Services

  • I’ve had the pleasure of collaborating with Michella at four of my businesses. Each experience has been well detailed and always has positioned our brand to perfection. She makes the process simple, asking detailed questions that point her in the exact direction. Don’t walk, run to work with Michella!

    David Hostig, Normanside Country Club & Upstate Wine and Spirits Co.

  • Working with Michella has been incredibly seamless; she warmly walks into our space and becomes friends with everyone around. That is the vibe that we are trying to cultivate here. Michella can give our business a voice that we might not have otherwise had. We also love the fact that she is local and is woman-owned with a focus on mutually benefitting our business and providing offerings for our community!

    Valerie Feldman, Stable Gate Winery

  • I’ve truly appreciated working with Michella—her passion for uplifting small businesses and strengthening local communities is authentic and impactful. She brings thoughtfulness, consistency, and heart to everything she does, and her work genuinely helps local brands feel seen, supported, and valued.

    Heather Thomson, Button Ball Inn & Barn

  • Michella has a rare ability to capture the heart of a small business in a way that feels authentic, elevated, and deeply human. Her work doesn’t just promote local brands, it tells their story and builds real connection with the community. She has shown her audience my new wine bar from the lens of a long-time local with great taste and a trusted audience.

    Hillary Zio, Isola Wine Bar

  • Michella has been an invaluable asset in helping us grow our small business. When she first heard about our micro bakery farmstand, she instantly reached out and helped us with giveaways, promotions, and gaining new followers. Her commitment to helping grow local businesses is unmatched and extremely appreciated!

    Erin Graham, The Field Shop

  • Michella’s support and dedication to promoting small and local businesses is unmatched! The time, effort and connection she puts into her collaborations create meaningful moments that have helped expand the reach of our businesses. Partnering with Michella is always fun and exciting, creating a lot of benefits for our guests and the community at-large through giveaways and co-hosted promotions! At Sand Lake Merchant and Lake Bound Bookstore we feel incredibly grateful to have Michella’s meaningful and authentic support that is showcased in how she displays our stores and her experiences within them to our community.

    Amanda Goyer, Sand Lake Merchant & Lake Bound Bookstore

  • Working with Michella has been a great experience. We appreciated not only her creativity but also her genuine passion for showcasing local businesses positively and authentically. Small businesses rely heavily on community visibility, and people like Michella play an important role in helping tell those stories and connect local businesses with new customers.

    Bobby Mallozzi, Villa Italia Bakery

  • We had such a great experience working with Michella! She invited us to multiple vendor events, all of which were wonderfully organized and well attended. She was so kind, communicative, and easy to work with, and her promotion of our business brought so many additional eyes to our small business. You can truly tell how much she cares about supporting local businesses. The effort she puts into both her events and her content really shines through.

    Lauren and Alyssa, The Sip Society

  • Working with Michella has been incredible for our business. Since she featured us, we’ve gained so many new followers and customers, and the support she gives to local businesses is truly special. She doesn’t just show food, she brings places to life and gives people a real first-hand feel for the experience, which is why everything she features looks so amazing and authentic. Small businesses are so lucky to have someone like Michella genuinely helping them grow and get recognized.

    Miranda’s Deli Team

  • Working with Michella has been such a great experience for Quinnie's! Her social media posts are so thoughtful, genuine, and clearly come from someone who cares about supporting small businesses in the area. She really takes the time to capture the full experience, and her posts give local spots like ours the kind of boost that really matters: reaching people who may not have heard of us yet, or who've been curious but just needed that little extra nudge to come check us out. It was a real joy having Michella and her family come through, and in return, we got a beautiful video, a bunch of new followers, and new customers! It is a win/win for everyone.

    Quinn Levine, Quinnie’s

  • Working with Michella has been an absolute pleasure. We all lead busy lives, which is why I truly appreciate someone who is responsive, communicative, and follows through on their commitments. She is professional, reliable, and consistently delivers on what she says she will do. Her attention to detail and genuine care make the entire process seamless and enjoyable. It’s refreshing to work with someone who values relationships, respects people’s time, and brings such a positive energy to every interaction. I look forward to continuing to work together.

    Chelsea Streifeneder, Body Be Well Pilates

TIMES UNION

20 things you don’t know about me: Michella Hand, small business hype girl

READ ARTICLE
Michella Hands looks at her phone in her hand, holding a teal green mug in the other hand. She has long dark brown hair, fair skin, and wears a dark green blazer, beige shirt, and jeans.

DAILY GAZETTE

2023 Columbia County 40 Under 40

READ ARTICLE
Michella Hand holding a green coffee mug. She is a white woman with medium dark wavy hair, a green t-shirt, and white jeans.

MICH’S PICS

Monday's with Mich Interview

WATCH INTERVIEW
Michella holds a green mug with the letters MH to the camera. The mug is the only thing in focus, with Michella out of focus behind the mug.

CAPITAL REGION BESTIES

The 2026 Bestie Awards: Local People & Media

READ ARTICLE
Fall in the 518 just hits different. 🍎🍂 Apple picking, corn mazes, cider donuts, local cider, haunted hay rides… give me ALL of it! These are some of my favorite fall activities that I’ve personally done and would genuinely recommen